The Vision of the Firm (West Academic Publishing, 2025) provides a complete summary of the leading theories of business ethics today. It aims to clarify values, create ethical awareness, provide a decision-making model, show how to apply the model to cutting edge business dilemmas, and address how to build ethical business cultures. It draws on dilemmas from marketing, management, operations, finance, business economics, and technology and features many 75 vignettes for people involved in business to ponder.
The Vision of the Firm (West Academic Publishing, 2025) provides a complete summary of the leading theories of business ethics today. It aims to clarify values, create ethical awareness, provide a decision-making model, show how to apply the model to cutting edge business dilemmas, and address how to build ethical business cultures. It draws on dilemmas from marketing, management, operations, finance, business economics, and technology and features many 75 vignettes for people involved in business to ponder.